Write a song, play it awkwardly for clients...see what happens. In this case, it turned into a two-year campaign to help Target launch and grow its Grocery offerings. We found up-and-coming talent and had them do versions of the same song. We did 20 spots overall, English and Spanish, that ran nation-wide. Target still runs it on their hold music. Call their 1-800 number and see! GCD/CD/Writer: Scott Muskin. Producer: Joel Dodson. Production Company: NoWare.
Scott Muskin's creative / advertising portfolio. You're gonna love it!