Work

Scott Muskin's creative / advertising portfolio. You're gonna love it!

Target: Telenovela Spots

As part of Target's ongoing efforts to reach the growing Hispanic market with the "we've got the brands you love" message, we crafted a series of telenovela-inspired spots, in both English and Spanish, to bring a little fun to the shopping shtick. Writer: The amazing Elyse Gibson.

Oh yeah, there was also a bilingual print component. It was super fun to shoot, and to sell up to executives who knew no Spanish whatsoever.

Oh yeah, there was also a bilingual print component. It was super fun to shoot, and to sell up to executives who knew no Spanish whatsoever.