U of M "Dear Minnesota" Campaign

A “why should I care” campaign aimed at anyoone wondering about the value of a land grant institution in their lives. This campaign raised UMN’s favorability amongst Minnesotans 16% all by itself; not bad for a no-budget Macgyver mode use of stills and real UMN staff and professors. I was writer, CD and director. Art director: Solveig Nelson. Video edit: The Saline Project.