Helping a brand get emotional through the power of social and memory.
Read MoreWork
Scott Muskin's creative / advertising portfolio. You're gonna love it!
Giving Gun Safety a Powerful New Face
The gun debate is renewed across the country, and I am pleased to have added a compelling new voice to the plea for common sense gun laws.
Read MoreA Super Bowl spot? Fun as it gets.
We introduced a mass audience to Elevate Minnesota, and the power of labor to bring us together in surprising and powerful ways.
Read MorePure Leaf Mastercraft Series Content Experience
Using compelling digital experiences to make the idea of using real tea leaves to brew real iced tea as fabulous as the tea itself.
Read MoreElevate Minnesota Radio
Spots using voice to support the storytelling power of our Elevate Minnesota campaign.
Read MoreSpoofing Sharknado for Terminix
A fun idea that Terminix loved: Make a B movie trailer imagining if a tornado of mosquitoes hit town.
Read MoreMSP Airport Website
Redesigning MSPairport.com for more personality and easier use.
Read MoreElevate Minnesota Brand and Campaign
Re-introducing Minnesota's unions with pride and personality.
Read MoreBissell Social Video
Telling Bissell's story through the lens of what people care about: pets.
Read MoreTrulia Haunted Open House
Pranking prospective home buyers with an open house-full of scares and a heart-stopping reveal... What could be more fun?
Read MoreMcDonald's :15 All About Fries. Fun, right?
New TV for the Golden Arches. Irresistible fries and naughty moms.
Read MoreMcDonald's TV
Brand TV driving a "Five Extra Value Meals under $5" promotion, by way of a core McD equity.
Read MoreBringing the Super Bowl to Minnesota Is So. Much. Fun.
So the pitch's winning theme, "Built for the Bold," and the mantra video that waltzed Richard Davis and Marilyn Carlson Nelson onto that harrowing Atlanta stage last May 20 was all me. You're welcome.
Read MoreCityTarget Innovations
A full-tilt strategic campaign, including radio and innovative style plays: that defines my relationship with this pretty cool, urban-focused Target initiative.
Read MoreTarget Hunger Games Broadcast
Target wanted to own the Hunger games. My team was more than willing to go there.
Read MoreA Song Based on Your Target Receipt
An idea we had for Target: What if we could have guests submit their receipts, and we'd craft songs just for them, about their trip?
Read MoreHow About a Talking Banner?
I helped Target reach the tech elite with a digital campaign that literally spoke their language.
Read MoreTarget: Telenovela Spots
As part of Target's ongoing efforts to reach the growing Hispanic market with the "we've got the brands you love" message, we crafted a series of telenovela-inspired spots.
Read MoreTurning Print into Moving Banner Ads Is Fun
We made the most of our OOH campaign, including working some illustration magic. Animator: Steve Stwalley.
Read MoreSeeing Your Billboard Is Totally Fun
My McDonald's work is steadily out celebrating summer in Minnesota. But it's always fun to see.
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