Re-introducing Minnesota's unions with pride and personality.Read More
Scott Muskin's creative / advertising portfolio. You're gonna love it!
Talk about fun: Pushing a brand's core purpose toward something more meaningful to people than "our vacuums are amazing." After all, people love their pets, and run their lives around them—not vacuum cleaners. GCD: Matt Pruett. Art director: Laura Schmidt.
Scaring prospective home buyers on Halloween? DM me to find out how we did it and not get sued.
New TV for the Golden Arches. Irresistible fries and naughty moms.Read More
Brand TV driving a "Five Extra Value Meals under $5" promotion, by way of a core McD equity.Read More
So the pitch's winning theme, "Built for the Bold," and the mantra video that waltzed Richard Davis and Marilyn Carlson Nelson onto that harrowing Atlanta stage last May 20 was all me. You're welcome.Read More
A full-tilt strategic campaign, including radio and innovative style plays: that defines my relationship with this pretty cool, urban-focused Target initiative.Read More
Target wanted to own the Hunger games. My team was more than willing to go there.Read More
An idea we had for Target: What if we could have guests submit their receipts, and we'd craft songs just for them, about their trip?Read More
I helped Target reach the tech elite with a digital campaign that literally spoke their language.Read More
As part of Target's ongoing efforts to reach the growing Hispanic market with the "we've got the brands you love" message, we crafted a series of telenovela-inspired spots.Read More
We made the most of our OOH campaign, including working some illustration magic. Animator: Steve Stwalley.Read More
My McDonald's work is steadily out celebrating summer in Minnesota. But it's always fun to see.Read More
The human side of Target healthcare, shown through the eyes of happy-go-lucky Carl.Read More
The Twin Cities McDonald's franchisees needed to drive guest counts and remind people why they love the brand, why it and only it can claim a special place in their lives. Our TV, radio, digital and OOH campaign did just that.Read More
Good music is good music, and this project let me put some of my Spanish to good use.Read More
In 2012 I led so much innovative digital work for the Bullseye, I had to put it into a video to celebrate.Read More
We created and shot a 90-foot Rube Goldberg contraption, then turned it into an interactive experience that launched in Houston.Read More
Target wanted a way to reach their guests about their grocery offerings for the Superbowl, but without a big spend. So we created their first mobile game for them.Read More