Spots using voice to support the storytelling power of our Elevate Minnesota campaign.
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Scott Muskin's creative / advertising portfolio. You're gonna love it!
Elevate Minnesota Brand and Campaign
Re-introducing Minnesota's unions with pride and personality.
Read MoreBringing the Super Bowl to Minnesota Is So. Much. Fun.
So the pitch's winning theme, "Built for the Bold," and the mantra video that waltzed Richard Davis and Marilyn Carlson Nelson onto that harrowing Atlanta stage last May 20 was all me. You're welcome.
Read MoreCityTarget Innovations
A full-tilt strategic campaign, including radio and innovative style plays: that defines my relationship with this pretty cool, urban-focused Target initiative.
Read MoreTarget Hunger Games Broadcast
Target wanted to own the Hunger games. My team was more than willing to go there.
Read MoreHow About a Talking Banner?
I helped Target reach the tech elite with a digital campaign that literally spoke their language.
Read MoreTarget: Telenovela Spots
As part of Target's ongoing efforts to reach the growing Hispanic market with the "we've got the brands you love" message, we crafted a series of telenovela-inspired spots.
Read MoreTurning Print into Moving Banner Ads Is Fun
We made the most of our OOH campaign, including working some illustration magic. Animator: Steve Stwalley.
Read MoreSeeing Your Billboard Is Totally Fun
My McDonald's work is steadily out celebrating summer in Minnesota. But it's always fun to see.
Read MoreMcDonald's 2014 Campaign
The Twin Cities McDonald's franchisees needed to drive guest counts and remind people why they love the brand, why it and only it can claim a special place in their lives. Our TV, radio, digital and OOH campaign did just that.
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