The Minnesota Department of Health turned to us Friends & Neighbors to raise the levels of vax boosters in 2023. Tough sell, given the political divisions and the deep desire to just be done with COVID please. But we persisted with an endlessly positive campaign of affirmation. Below are two :30s back to back. See, I’m already making is easy to say yes! (Note the lack of branding—the MDH was insistent.) Design: Kelly Munson. Video Editor: Eric Riggs.
Work
Scott Muskin's creative / advertising portfolio. Click the post headlines to see work.