The Minnesota Department of Health turned to us Friends & Neighbors to raise the levels of vax boosters in 2023. Tough sell, given the political divisions and the deep desire to just be done with COVID please. But we persisted with an endlessly positive campaign of affirmation. Below are two :30s back to back. See, I’m already making is easy to say yes! (Note the lack of branding—the MDH was insistent.) Design: Kelly Munson. Video Editor: Eric Riggs.
Work
Scott Muskin's creative / advertising portfolio. Click the post headlines to see work.
Fun Is Finding New Ways to Push CPG Innovation
Social videos for a shortlived but very tasty Land-O-Lakes product called “Indulge Your Feelings” (YUP). Fun work with Rise & Shine and Partners.
Target In-Store Stop Motion Animation
A new way to capture attention for the deals to be found in the “Weekly Ad”? Get onto the in-store TVs in the Electronics dpet with killer stop-motion animation. Thanks to creator and artist Cari Merryman.
A Super Bowl spot? Fun as it gets.
We introduced a mass audience to Elevate Minnesota, and the power of labor to bring us together in surprising and powerful ways.
Read MoreSpoofing Sharknado for Terminix
A fun idea that Terminix loved: Make a B movie trailer imagining if a tornado of mosquitoes hit town.
Read MoreBissell Social Video
Telling Bissell's story through the lens of what people care about: pets.
Read MoreTrulia Haunted Open House
Pranking prospective home buyers with an open house-full of scares and a heart-stopping reveal... What could be more fun?
Read MoreBringing the Super Bowl to Minnesota Is So. Much. Fun.
So the pitch's winning theme, "Built for the Bold," and the mantra video that waltzed Richard Davis and Marilyn Carlson Nelson onto that harrowing Atlanta stage last May 20 was all me. You're welcome.
Read MoreA Song Based on Your Target Receipt
An idea we had for Target: What if we could have guests submit their receipts, and we'd craft songs just for them, about their trip?
Read MoreTurning Print into Moving Banner Ads Is Fun
We made the most of our OOH campaign, including working some illustration magic. Animator: Steve Stwalley.
Read MoreSeeing Your Billboard Is Totally Fun
My McDonald's work is steadily out celebrating summer in Minnesota. But it's always fun to see.
Read MoreCreating Spanish Language Music Is Fun
Good music is good music, and this project let me put some of my Spanish to good use.
Read MoreTarget Children's Book Festivals
Target loves reading, big splashes, and kids. They all came together in our campaign to drive traffic to their Book Festivals in LA, Minneapolis, and DC. Creative Director: Scott Muskin. Art director: Amy Hardy. Illustrator: Lee Cosgrove.
Read MoreSnack Bowl Mobile Game
Target wanted a way to reach their guests about their grocery offerings for the Superbowl, but without a big spend. So we created their first mobile game for them.
Read MoreTarget: Grocery Song
Write a song, play it awkwardly for clients...see what happens. In this case, it turned into a two-year campaign to help Target launch and grow its Grocery offerings.
Read MoreTake a Bacation at McDonald's
Take a bacation at McDonald's.... It's fun, huh? My newest work from Olson.
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