Target Hunger Games Broadcast

In the summer of 2012, Target wanted to own the Hunger Games DVD release, and their plan included broadcast. To get the there, I led the charge to imagine what it would be like if the Hunger Games literally came to Target. Our campaign extended from broadcast to mobile and digital, all driving to Target or Target.com. Art director: Kent Bishop. Writer: Jim McClarty. Producer: Bobby Marsden. Production: Drive Thru.