In early 2011, Target fired Wieden + Kennedy. So they asked us to take over the CityTarget campaign. While we worked with the overall construct we inherited from W+K, lots of cool innovations came out of the relationship. This fashion-forward illustration fun is one of them. (Here's another.) I found the illustrator, Julia Rothman, and turned her work into event collateral, print and OOH variations, and even an LA Live installation. GCD/CD: Scott Muskin. Video Art Director: Montana Sheff. Campaign designer: Meghan Ohare.
My illustration find became event collateral.
City-specific activations.
Giveaways
