Target's "Style Expert for Home" tells you how to rock a spring color bedroom. I was on the floor, off camera of course, helping get the best content possible for this web series.
Read MoreWork
Scott Muskin's creative / advertising portfolio. Click the post headlines to see work.
Target Health: The Simplicity Challenge
In 2013, Target launched an initiative to improve healthcare by making it simpler: A call for entries and ideas from anyone and everyone in the field. I led the campaign, which included a site experience, digital advertising, event collateral and videos to help define the challenge and get the word out. GCD: me. Art director: Chad Nauta. Writer: Allison Mikkalo. Production Company: Splice.
CityTarget Innovations
A full-tilt strategic campaign, including radio and innovative style plays: that defines my relationship with this pretty cool, urban-focused Target initiative.
Read MoreTarget Hunger Games Broadcast
Target wanted to own the Hunger games. My team was more than willing to go there.
Read MoreHow About a Talking Banner?
I helped Target reach the tech elite with a digital campaign that literally spoke their language.
Read MoreTarget: Telenovela Spots
As part of Target's ongoing efforts to reach the growing Hispanic market with the "we've got the brands you love" message, we crafted a series of telenovela-inspired spots.
Read MoreTarget Healthcare: One Guest's Journey
The human side of Target healthcare, shown through the eyes of happy-go-lucky Carl.
Read MoreCreating Spanish Language Music Is Fun
Good music is good music, and this project let me put some of my Spanish to good use.
Read MoreTarget Digital OMG
In one year, I led so much innovative digital work for the Bullseye, I had to put it into a video to celebrate.
Read MoreTarget Grocery Interactive Wall
We created and shot a 90-foot Rube Goldberg contraption, then turned it into an interactive experience that launched in Houston.
Read MoreTarget Children's Book Festivals
Target loves reading, big splashes, and kids. They all came together in our campaign to drive traffic to their Book Festivals in LA, Minneapolis, and DC. Creative Director: Scott Muskin. Art director: Amy Hardy. Illustrator: Lee Cosgrove.
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