As part of Target's ongoing efforts to reach the growing Hispanic market with the "we've got the brands you love" message, we crafted a series of telenovela-inspired spots, in both English and Spanish, to bring a little fun to the shopping shtick. Writer: The amazing Elyse Gibson. Hey and we also did Spanish language music for the Bullseye. Check it here.
Oh yeah, there was also a bilingual print component. It was super fun to shoot, and to sell up to executives who knew no Spanish whatsoever.
